MTN LAUNCHES FREE CHATTING APP-AYOBA
MBABANE – MTN Eswatini has launched Ayoba-an instant messaging app to enable customers to chat for free.
Through Ayoba, MTN aims to bring more people into the digital world with affordable and simplified digital communication services. The instant messaging platform has functionalities like WhatsApp. What sets Ayoba apart, is that it allows users to also communicate with people who use basic phones without data or don’t have the app. Subscribers who use basic phones can connect via SMS and can respond to messages sent from the Ayoba app using free SMSs if they are MTN customers.
Ayoba users can send text, images and videos, or initiate telephone calls. Messaging via the App is free to MTN subscribers. The app boasts end-to-end encryption to ensure that messages in a conversation are secure. MTN Chief Executive Officer Wandile Mtshali said through Ayoba, the company wants to improve access to affordable communications so its customers can reap the social, economic and development benefits of being online. “We are pleased to announce the launch of the app that everyone can benefit from,” he said. Mtshali said the App reflects local needs and aspirations. It also offers a handful of features besides just messaging which makes it quite useful.
“Ayoba aims to bring more people into the digital world with affordable and simplified digital communication services. This is in line with our belief that everyone deserves the benefits of modern connected life,” he said. Mtshali said the app is an exceptional product that combines innovation, high-end encryption security with the convenience of service to ensure that they provide customers with the utmost satisfaction in terms of their digital experience.
Channels
Ayoba also offers channels for news and locally relevant content and will soon allow payments made or received through MTN MoMo. Mtshali acknowledged that the launch of Ayoba was especially important during this period where most people are staying at home to combat the spread of the coronavirus. He said through Ayoba, MTN is offering customers a chance to experience a brighter side of life during these dark times. “With this app, MTN customers can stay connected to one another for free,” he said. MTN’s vision for the Ayoba messaging platform is for it to one day be a ‘super-app.’
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