RISA’S SHOCKING DROP IN GOLD & PLATINUM SALES

MBABANE – The digital era, where music lovers no longer rely on hard copy CD’s to listen to their favourite tracks, has prompted Recording Industry of South Africa (RiSA) to reduce the Gold or Platinum status sales.

The status sales has been reduced by a whooping 10 000 due to the growing demand for music downloads, as more people prefer tapping into the extraordinary singing skills of their favourite musicians. The executive committee of (RiSA) has announced that from December 1, 2015, the number of copies sold to attain Gold or Platinum status will be dropped.

The latest development was communicated through emails that were sent to RiSA members by David du Plessis, who is the Operations Manager at the establishment.
According to their release, RiSA has over the past year given consideration to whether the current certification levels are a true reflection of exceptional performance in sales.

As part of the exercise, a survey was conducted to establish levels in South Africa compared to other territories. The survey revealed that countries with an industry turnover of a comparable size had lower gold and platinum sales certification than South Africa.

With Gold certification in South Africa set at 20 000 since August 2006, it was agreed by the executive committee of RiSA to reduce the Gold certification level for albums to 15 000. Platinum certification for albums will likewise be adjusted from 40 000 to 30 000.

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