SADC LAUNCHES E58 000 COMPETITION FOR MUSICIANS

MBABANE - Giant entities have seen the importance of conveying fundamental messages through arts.

In an effort to enhance awareness and visibility of SADC’s Objectives and Common Agenda, the SADC Secretariat has launched a competition for a public outreach song on SADC, where the grand prize is US$4 000 (E57 970).

The competition calls for the submission of a song from both aspiring and established songwriters or musicians, who are citizens of SADC, including Eswatini.
The SADC Secretariat said the public music outreach productions were used to establish a brand in a memorable, entertaining, educational and informative way.
“It is also meant to provide an impact format of relaying information about an organisation or product through music and lyrics because the more one hears a song, the greater the chance it will stick in their mind.

“The song is intended to promote regional integration on both domestic and external matters that affect the region, the common history and cultural heritage of the Southern African region, as well as portraying a positive overview of SADC,” they said.

The competition offers exposure and opportunity to artists to have their song played by mainstream radio and television stations across the globe and on multiple online platforms. The winning entry will receive a prize of US$4 000 and the the deadline for submission of entries is December 14, 2018.

More information about the competition can be accessed on the SADC website at https://www.sadc.int/awards/outreach-song. 
For enquiries, kindly contact the Communication and Public Relations Unit on +267 3951 863 or email prinfo@sadc.int.

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