‘GOSPEL ARTISTS MUST WALK THE TALK’ – ARTS AND CULTURE

MBABANE – If you are going to talk the talk, you have to walk the walk.  This might be an old adage, but for ENCAC CEO, Stanley Dlamini, it serves as music that gospel artists must dance to.  ENCAC is an acronym for Eswatini National Council of Arts and Culture. This Council is a mother body that regulates the arts industry in the country.

On Tuesday afternoon, Dlamini sent a clear message to gospel artists that his Council expected them to lead a holy life on and off the stage. Besides living up to the way they talk about their faith, he also encouraged artists to be innovative and professional, especially when it comes to their craft.
“In recent times we have been constantly celebrating the successes of artists who have represented the country well outside our borders. We encourage gospel artists to emulate this trend,” he said.

Stereotypes

Dlamini said they did not want artists who would perpetuate stereotypes that are old-fashioned. “We expect gospel artists to modernise their music, style and everything else, so that they do not lose touch with the evolving arts industry,” Dlamini elaborated.
In continuation, the CEO acknowledged the lack of resources such as venues and funds; however, he pushed for unity among the musicians especially when planning for shows, so that they do not find themselves fighting for dates or venues. 
This positive encouragement was made during a media launch put together by Prophet Nkosingiphile Dlamini at the City Court guest house in Mbabane. The prophet-turned-gospel artist was officially unveiling his first album ‘Size Nekhambi’, which was recently released.

Agreed

Bishop Maculuve, who was also in attendance, agreed with the statement shared by Dlamini. Former ACASWA PRO, Ronnie Dlamini, also said the CEO was spot on.
During the official album unveiling, the new gospel artist said his passion for singing was ignited by his church followers as each time he would render a song; they would show appreciation for his talent.

“I am new in the music industry but it feels like I have been doing it for quite a long time because I have always loved praise and worship, I always praise my God before I deliver my sermons. When I joined the music industry, I honestly did not expect to make such a huge impact in the music scene as my aim was to grow myself and also make sure people enjoyed good songs from me, in the form of an album,” the prophet said.

Interim Committee member, Terrence Matse said it was a blessing to have pastors who also ministered through song in the music industry. He encouraged artists to value their brands by always going the professional way when presenting their work.

Learn

“Other artists must learn from this and use the same routine. It is amazing to see a new artist hosting a proper media launch to unveil his latest project. Trust me, being professional plays a huge role in an artist’s career,” Matse said.
It was also revealed that the new album would be launched on March 1, during a massive show set to take place at the Divine Healing Ministries Auditorium in Manzini.
Dlamini rose to popularity through his overwhelming prophecies and miracles while he was the leader of the Bread of Life International Ministries.

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