AMANDA TO LAUNCH SKINCARE RANGE

MBABANE – Hoisting the country’s flag.

The beauty industry is a million-Rand industry; it’s not surprising that some celebrity favourites have jumped on the business bandwagon. The Eswatini-born and South Africa-based actress Amanda du-Pont will officially launch lelive, her vegan and unisex skincare range dedicated for African skin, on  April 23, 2021. The ‘Skeem Saam’ actress and businesswoman has added her name to the list of South African celebrities who have beauty or skincare ranges.

Pronounced

The vegan skincare range lelive, which is pronounced leh-lee-veh, is made up of 95 per cent natural ingredients. lelive means ‘of the nation or the world’. In an Instagram TV post, the actress went into detail about how her range was formed and the ingredients used. She also shared with her over three million followers on Instagram her routine, step-by-step. “In the development of this range, we worked hard to produce a product that is top quality at an affordable price because everyone deserves to have a great skin. We were looking for a brand and product that was clean, simple and effective, while staying true to what makes Africa truly unique,” she said.
Du-Pont shared that the two most requested ingredients were rooibos and aloe.

She also mentioned that her products had no colourants and fragrances added. The TV personality also announced that lelive would officially launch on its website and Superbalist. “So humbled, grateful and thrilled-happy shopping, hope it becomes a bathroom and travel favourite for life. The products are unisex! So excited to share the range with you. Made from African ingredients, by Africa,” she wrote. Over the years, a number of South African celebrities have ventured into the cosmetics business. Whether through collaborations and solo, the market surely is growing for South African celebrities and this is evident by the number of locally produced skincare products and including the new kid on the block, lelive by Amanda du-Pont.

Some of the celebrities who have their own brands in South Africa are Connie Ferguson, who launched a Connie Body Care which was the first skincare range, TV personality Minnie Dlamini who launched an MD Body in 2019 and Pearl Thusi who introduced a haircare range called Black Pearl.

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