LUJU 2023 TRADE APPLICATIONS NOW OPEN

MBABANE - The Standard Bank Luju Food and Lifestyle Festival invites suitable candidates to apply to trade in the festival’s culinary, fashion and children’s beehive spaces.

The festival will take place at House On Fire, in the scenic Malkerns Valley, from August 4-5 this year, showcasing some of the finest Eswatini and the region have to offer in food, music, fashion, design, beauty, entertainment, culinary exploits, premium wine and Whisky showcases, craft beverages, and much more. According to the Festival Director Jiggs Thorne, different pockets of the festival, called Hives, offer opportunities for unique experiences, such as pop-up food stations that support drink pairing, tastings, and specialised demonstrations by renowned chefs and connoisseurs.

Applications

“Trader applications open today and close on July 3, 2023. The application process is all online. Links to the application forms can be found on the Luju Festival website, lujufestival.com, as well as on the Luju Festival and House On Fire social media platforms.

Themes

The culinary and fashion Hives have their own themes, supporting the Luju ethos of ‘A Return to the African Future’ with their signature African vintage style.The culinary programme theme is ‘Culinary Art’. Hives include a beer garden, premium lounge, wine saloon, Taste of Africa, cocktail lounge, and a global taste court. Vendors are encouraged to serve dishes that are unique, visually attractive, and consistently tasty. An understanding of gastronomy and experience in food trading is essential. It’s worth mentioning that The Fashion Hive’s theme is ‘African Fashion Folktales’, celebrating the transformative power of fashion. Craft mastery and sustainable materials become mediums for the reclaiming of ancestral stories, interweaving tales of our past and future. From individual expression to the collective consciousness, fashion has the power to shift and shape future generations.

Trading opportunities are available in the following spaces:

Luju Food Garden
The Luju Food Garden is the pulse of the festival. It welcomes specialty vendors that offer a delectable range of authentic, culturally diverse flavours. Food vendors are carefully selected based on high-quality food standards, a strong visual aesthetic, and experiential customer service.

Luju Fashion Café Marketplace
The Luju Fashion Café will be showcasing the best of Eswatini designs, beauty, and fashion over four platforms; the design exhibition, the fashion café, the marketplace (beauty, accessories, jewellery, fashion, and home ware), and the fashion show on the Luju and Dala Spaces runway.

Luju Beehive
The kid-oriented Luju BeeHive welcomes vendors looking to provide exciting and engaging entertainment and food for children of all ages. Theme-related activities and games are preferred.

Marketing activations
Marketing activations welcome concepts from brands looking to advertise in an engaging and interactive stall space to increase visibility and reach across the region. Various packages are available upon request.

Awards will be given to some of the best-designed, appropriately themed, and most interactive exhibitors. Please note that the Standard Bank Luju Food & Lifestyle Festival is a 100 per cent cashless environment, using NFC chips on festival wristbands for transactions. Luju is committed to being an eco-friendly event, and all traders are required to use eco-friendly packaging. Queries may be directed to traders@house-on-fire.com.

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