MTN BUSHFIRE 2024 BOOSTS TOURISM BY 50%

MBABANE – The recently released statistics by the Eswatini Tourism Authority have shed light on the remarkable success of the MTN Bushfire Festival 2024.

With a significant increase in international arrivals and overnight stays, this popular annual event has not only solidified its status as a must-attend festival, but has also provided a much-needed economic boost for the Kingdom of Eswatini. 

• International arrivals surge: The report reveals that the number of international arrivals for the MTN Bushfire Festival in 2024 reached an impressive 22 880, marking a staggering 50 per cent increase compared to the previous year. This surge in attendance reflects the festival’s growing popularity among tourists from all corners of the globe.
• Top 10 Inbound Arrivals: South Africa emerged as the top source of international arrivals, accounting for an overwhelming 75 per cent of the total. This is indicative of the festival’s strong appeal to neighbouring countries, with Mozambique following closely behind at 11.3 per cent. Other countries that contributed significantly to the festival’s success include Zimbabwe, the USA, Lesotho, France, Portugal, Botswana, the United Kingdom and Germany.
• Economic implications: The MTN Bushfire Festival’s growing international reputation and increased attendance have significant economic implications for Eswatini. The influx of tourists results in a surge in spending, benefitting numerous sectors of the economy.
• Tourism revenue: With a larger number of international visitors, the tourism industry in Eswatini is set to experience a considerable boost. Increased spending on accommodation, dining, transportation and local attractions will directly contribute to the country’s revenue.
• Job creation: The influx of tourists not only stimulates the tourism sector but also creates employment opportunities. Hotels, restaurants, transportation services and local vendors all require additional staff to meet the demands of the festival attendees, thereby reducing unemployment rates and providing a positive economic impact.
• Local businesses: The MTN Bushfire Festival presents an excellent opportunity for local businesses to showcase their products and services. Craft vendors, food stalls and artisans benefitted from the festival’s diverse audience, resulting in increased revenue and exposure.
• Cultural exchange: The festival’s international appeal encourages cultural exchange between Eswatini and its visitors. This exchange fosters a deeper understanding of Eswatini’s rich heritage, traditions and art forms, ultimately promoting cross-cultural understanding and appreciation.
• Sustainable growth: While the surge in international arrivals and overnight stays is undoubtedly a positive sign for the Eswatini economy, it is essential to ensure that this growth is sustainable. The festival organisers and the Eswatini Tourism Authority must continue to invest in infrastructure, marketing and community development to maintain the festival’s appeal and attract a diverse range of attendees in the future.

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