ESWATINI AIR DOCUMENTARY PUTS KINGDOM ON GLOBAL MAP

MBABANE - The recently released Eswatini Air documentary is successfully marketing the kingdom beyond its borders.  
The documentary, shot by Tribe Studios and directed by Sibusiso ‘Sparks’ Dlamini, captures the essence of Eswatini’s breathtaking landscapes and vibrant culture. A teaser for the documentary is available on Eswatini Air’s social media platforms, particularly on Facebook, while the full documentary can be accessed on YouTube. Viewers can find it using the link: https://youtu.be/ijqnbAWNGKI, or they can simply search for ‘Eswatini Air’ on YouTube.  In promoting the documentary, Eswatini Air described the experience as a captivating journey through the kingdom. “Embark on a journey to the breathtaking Kingdom of Eswatini. From stunning landscapes to vibrant culture, Eswatini offers an unforgettable adventure,” they stated.  

Batsabile Nkambule, the Marketing and Communications Manager for Eswatini Air, shared insights about their latest initiative during an interview featured in the documentary. Nkambule explained that the aim is to showcase the kingdom as an ideal holiday destination. “Eswatini Air recently hosted influencers from Eswatini for a tour across the kingdom. The purpose of this initiative was to market our country as an attractive consideration for holidays. As they explore, we encourage them to fly in using Eswatini Air,” she said.  
The documentary also explores all the routes that Eswatini Air operates, highlighting the ease of travel into the kingdom.

It features prominent local festivals and events, such as the MTN Bushfire Festival and the Umhlanga Ceremony, encouraging potential tourists to make use of Eswatini Air when visiting to experience these vibrant activities and ceremonies firsthand.  As it stands, the documentary not only serves as a marketing tool for Eswatini Air but also benefits the broader tourism sector in Eswatini. By showcasing the rich cultural heritage and natural beauty of the kingdom, the film aims to attract international visitors who may have overlooked Eswatini in favour of more well-known destinations.  The initiative aligns with Eswatini’s goal of boosting its tourism industry. The documentary, by presenting the kingdom’s unique offerings, is set to improve the visibility of Eswatini as a travel destination. By collaborating with local influencers, Eswatini Air has sought to harness the power of social media to promote the country’s tourism appeal.

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