WEST HAM UNVEILS COACH WITH UNCLE WAFFLES’ SONG

MBABANE - English Premier League (EPL) side West Ham United recently unveiled their new coach using Uncle Waffles’ song ‘African Chant’.
In an exciting turn of events, the EPL team officially welcomed their new Head Coach, Graham Potter, with a thrilling announcement video on their official TikTok page. The club’s decision to use Uncle Waffles’ chart-topping song, African Chant, as the backdrop for the video added a unique and culturally relevant twist to the announcement. The high-energy song, featuring Eswatini’s very own 2 Bunnies & Jay Music African, electrified the video with its Afrobeat-inspired rhythms and catchy lyrics.Following the announcement, Potter, the club’s newly appointed Head Coach, signed a two-and-a-half-year contract with West Ham United. Potter’s tenure officially kicks off with the team’s away FA Cup third-round fixture against Aston Villa, set for Friday evening.

Expertise

The 49-year-old tactician, renowned for his managerial prowess, will have his first opportunity to showcase his strategic expertise and leadership as he takes charge of the ‘Hammers’ on their quest for cup glory. A highly respected and sought-after coach, Potter has been awaiting the right opportunity after leaving his last role at Chelsea in April 2023 and was the Board’s unanimous choice to take the club forward in line with its objectives and ambitions. Rising to international stardom with her viral hit ‘Wadibusa’, which garnered over 4.3 million views on YouTube, the Eswatini-born star  has established herself as a force to be reckoned with in the Amapiano music genre. The song’s compelling fusion of traditional Amapiano sounds with vocal harmonies, coupled with Waffles’ signature tribal beats and rhythmic melody, weaves a spellbinding soundscape that evokes feelings of euphoria and buoyancy.
The inclusion of Uncle Waffles’ song in the ‘Hammers’ official announcement of their new coach represents a significant milestone for the artist’s career.

Impact

Not only does it showcase her talent on a global stage, but it also highlights her cultural relevance and impact on contemporary music. By having her song chosen for such a high-profile event, Waffles is not only gaining recognition from a broader audience, but also cementing her place as a prominent figure in the Amapiano genre. One notable instance of a singer’s song being featured in an announcement is when US President Barack Obama’s campaign used Bruce Springsteen’s song: ‘We Take Care of Our Own,’ for his re-election campaign in 2012. Springsteen’s song, known for its message of community and unity, was chosen to represent Obama’s campaign platform and values.

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