MISS ESWATINI CONTRACT UNDER EVALUATION

MBABANE – Oukitel will be evaluated by the Eswatini National Council of Arts and Culture (ENCAC) to determine whether they will retain the Miss Eswatini contract for 2025.
This information was disclosed by ENCAC Chief Executive Officer (CEO) Stanley Dlamini during an interview with this publication. According to Dlamini, the evaluation process will commence after Oukitel has awarded the respective prizes to the winners. “Oukitel is yet to be evaluated to see if they will continue with the Miss Eswatini licence. This will be carried out after they have handed over all the prizes to the winners. The process will not be extensive, and they will be evaluated by us,” Dlamini said.Oukitel Eswatini was granted the Miss Eswatini licence on April 16, last year, during a gathering hosted at the Manzini Arts and Culture offices. The event marked a significant step in promoting local talent and fostering a deeper connection between culture and pageantry in Eswatini.

Moment

Since acquiring the licence, Oukitel has been committed to enhancing the Miss Eswatini brand and has worked closely with various stakeholders to ensure a successful pageant. The upcoming evaluation by ENCAC is seen as a pivotal moment for the company’s future involvement in the event. The Miss Eswatini pageant aims to promote cultural heritage, empower young women, and create opportunities for personal and professional growth. Oukitel’s engagement in this initiative is seen as a crucial element in the ongoing efforts to elevate the pageant and provide a platform for the voices of young women across the nation. ENCAC aims to ensure that the Miss Eswatini pageant continues to thrive as a reputable event that celebrates and uplifts the women of Eswatini.

Popularity

In recent years, the Miss Eswatini pageant has gained immense popularity, attracting a larger audience and generating significant media attention. The enhancements introduced by Oukitel since taking on the licence have played a vital role in this growing interest. However, the evaluation will determine if their involvement can be sustained based on performance metrics and alignment with the pageant’s core values. As Oukitel’s evaluation approaches, all eyes will be on ENCAC’s decision and the implications it may have for Miss Eswatini. The partnership between Oukitel and ENCAC is instrumental in fostering an environment where the Miss Eswatini pageant can flourish, celebrating the beauty and talent of the nation’s young women for years to come.

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