Times Of Swaziland: MTN BUSHFIRE LAUNCHES IN CAPE TOWN

MTN BUSHFIRE LAUNCHES IN CAPE TOWN
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Mxolisi Dlamini on 16/04/2024 08:18:00


MBABANE – The MTN Bushfire was officially launched at the World Travel Market
(WTM) in Africa during a networking luncheon held in partnership with Eswatini
Tourism.
This was revealed on the MTN Bushfire social media pages, where they shared
moments captured during the activation. “As Eswatini’s biggest tourism
event, we were happy to join the Eswatini Tourism Authority (ETA) and our
partners The Royal Villas Eswatini, Happy Valley Hotel, Big Game Parks and
Eswatini Air at this year’s WTM Africa, to promote destination Eswatini and
engage with the travel industry from across the continent about this year’s
edition of the festival,” read the post. This year’s MTN Bushfire will be
hosted from May 31 up until June 2 at House On Fire. Worth mentioning is the
fact that the festival was launched on April 5 at the Amphitheatre. It was
launched by His Excellency, the Right Honourable Prime Minister, Russell Mmiso
Dlamini, who was accompanied by Deputy Prime Minister, Thuli Dladla.
Festival
MTN Chief Executive Officer (CEO) Wandile Mtshali announced a sponsorship of E5
million for this year’s 17th edition of the festival. The launch was also
attended by European Union (EU) Ambassador Dessislava Choumelova, who also
highlighted their plans for this year’s EU Bushfire Schools Festival. This
year’s edition is themed ‘Fireworks’, and according to the organisers of
the festival, the theme manifests fire as action, dynamically presenting
festivalgoers, partners, sponsors and traders with the opportunity to bring
their fire for sustained positive impact and a legacy for the communities we
live in.
Initiative
Through this theme, the festival will introduce a new volunteer initiative, as
revealed by the festival’s Sales and Marketing Manager, Bongani Dlamini,
during the recent launch. “We are bringing ‘Fireworks’ to life with a new
volunteer initiative, the annual ‘Bring Your Fire Volunteer Week’, as well
as an opportunity for changemakers or a dynamic organisation that aligns with
our MTN Bushfire’s Bring Your Fire values, offering free activation space in
the Bring Your Fire Zone, to advocate their cause as well as visibility on our
digital platforms,” Dlamini said. Some of the musicians that will perform
during this year’s MTN Bushfire include Lloyiso, Musa Keys, Makhadzi, Muzi,
Sarnilo, Camilla George, Blue Lab Beats, Radio Sechaba, Madalisto, Umuti, Filah
Lah Lah, DJ Sebb, Feten Feten, Bongeziwe Mabandla and Maleh, to name a few.