Times Of Swaziland: PARMALAT SD CHANGES NAME

PARMALAT SD CHANGES NAME
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 BY STANLEY KHUMALO on 07/02/2020 01:42:00


MBABANE – Parmalat Swaziland has changed its name to Lactalis Eswatini. This
was disclosed by the company through a press statement; which stated that the
name change came into effect from February 1, 2020. In the statement, the
company revealed that ‘A fresh era arrives for the Eswatini dairy industry
this year as a new player enters the local market’.
“The company has decided to incorporate the country’s name change with the
group’s global alignment toward its parent company the Lactalis Group,”
reads the statement in part.
It was also revealed that this was a name change only and it would not impact
the company’s existing range of products, brands, projects or business
operations.
Lactalis Eswatini, emphasised the company, would remain the home of quality and
trusted brands such as Umcenge, Emndeni, Emvelo, Eselwa, Lobhalaza, Parmalat,
Cabana, Melrose, Président and SteriStumpie, as well as, PureJoy and Galbani.
It stated that these familiar brands held strong positions across several dairy
product categories, ranging from maas, cheese, yoghurt, milk, and custard, to
flavoured milk, cream, drinking yoghurt, fruit beverages and butter.
“Parmalat Swaziland has been part of the international Lactalis family for the
past nine years already since the Lactalis Group bought Parmalat in 2011. The
local name change to Lactalis Eswatini not only incorporates the country’s
name change but is also the final step towards fully integrating the Eswatini
operations with its international parent company.”
merges
The company said: “In Eswatini, the expertise and legacy of the international
Lactalis Group now merges with local dairy know-how and passion that has
provided jobs and wholesome dairy products in Eswatini since 1999. Indeed the
name change coincides with the 20th anniversary of the company in Eswatini.”
Martin Herbst, Lactalis Eswatini Country Manager, said: “The change of name in
Eswatini is an exciting step for the local dairy industry and shows that our
global dairy group has confidence in the business opportunities in this
region.”
Furthermore, Herbst said the company was committed to continue providing quality
products under its well-known local and global brands.
He said Lactalis Eswatini would build on the many successes and hard work of
those who came before it.
“This accumulated expertise now joins forces with a proud French family
heritage also dating back to the early 1900s.”
The statement further explained that Lactalis Group was a family business that
had a rich history and tradition in bringing the enjoyment of dairy products
into people’s lives.
The Group, according to the statement, was guided by a passion for dairy that
was founded in 1933 by André Besnier in Laval in the west of France, the heart
of French dairy country.