Times Of Swaziland: FOUR INFLUENCERS FOR ESWATINI FOOD COMPETITION

FOUR INFLUENCERS FOR ESWATINI FOOD COMPETITION
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Nombuso Dlamini on 05/06/2023 05:26:00


MBABANE - Eswatini Foods is running an exciting influencer challenge over the
next six weeks, which began last week.
Each week, influencers will be given a product from any one of the over 30
products from Eswatini Foods and they will have 72 hours to create a recipe and
post it every Friday between 4pm and 6pm on their Instagram pages. The
influencer who gets the most likes on their Instagram posts at the end of the
challenge wins. It’s worth mentioning that influencers are not allowed to
boost their posts through paid adverts, so likes will be generated organically.
The four influencers are; The Bonnet Chef (2 923 followers), Justina Bain (806
followers), The Hungry Hun (2 330 followers), and Chef Eric Malinga (1 383
followers).
Eswatini Food is a proudly African fair-trade producer of natural gourmet food
based in the kingdom.  It produces a wide range of quality products.  Some of
the products include the award-winning Swazi Fire Hot Chilli Sauce as well as
Eswatini Chutneys, Eswatini Jams, and Marmalades.
The company has partnered with the Woman Farmer Foundation, a non-governmental
organisation in Eswatini that addresses both the empowerment of rural based
women and youth through the agricultural sector to mitigate the effects of rural
poverty. When you buy a Eswatini Foods product, you are supporting a network of
several hundred emaSwati.
Benefits
This initiative is the first of its kind and the power as well as the importance
of social media will be revealed because connectivity is among its most
significant benefits. “Get ready because on June 2, 2023, the competition
kicks off with our very first product, our delicious lime marmalade.  As
Eswatini Foods, we are excited to see what the influencers come up with, so keep
your eyes on the influencers’ social media pages! We encourage everyone to
show their favourite influencers some love.
Discover a new influencer whose work you may not be familiar with. Check out the
posts, like, share, follow and comment,” said the Woman Farmer Foundation’s
Communications Officer, Mpumalanga Zwane. This is a fun way to introduce the
public to our different products, while also showcasing Swati talent through the
influencers’ dishes and creativity. “There is not much to say except, good
luck and may the best influencer win,” Zwane further said.