Times Of Swaziland: SA’S KHULI CHANA GOES LOCAL IN PR DEAL

SA’S KHULI CHANA GOES LOCAL IN PR DEAL
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Nombuso Dlamini on 09/11/2023 18:24:00


MBABANE – South African Motswako rapper Khuli Chana has joined forces with a
newly-formed agency, A Peculiar People, from the kingdom.
Khulane Morule, better known by his stage name Khuli Chana, is a South African
Motswako rapper. Khuli Chana rose to fame after releasing his major successful
album ‘Motswakoriginator’, which infuses both the Setswana and English
languages. Motswako is a mixture of both languages and the sound and style of
music originates from Mahikeng, a small town in the North West Province. In
2014, Khuli Chana was nominated for Most Valuable Artist and Video of the Year
at 2014 South African Hip Hop Awards. The news about this new relationship
between the South African musician and the local agency was confirmed by both
parties showing much enthusiasm about the upcoming projects are yet to be
released.
A Peculiar People representative, Xolisile Dlamini, highlighted how the
relationship with the SA artist was a long time coming after the team had been
in talks with him and his management for quite a while.  “One of our directors
has worked with Khuli Chana on a couple of events and this is a conversation
that has taken quite a while to come to fruition.  He has trusted us to do some
PR work for his latest project here in Eswatini and we are grateful. We will be
working very closely with his label, MyThrone as well as his management team
from Magnificent Communications,” said Dlamini. A Peculiar People is a new
agency made up of partners with a rich history of work and networks in the
country and across southern Africa.
It was further highlighted by Dlamini that the agency has positioned itself to
be able to work with international creatives that want to access markets within
the local territory when it comes to PR, events, appearances and performances.
Entrepreneurs
“At A Peculiar People, we are inspired by talents who want to be different,
non-conformists. We represent creative entrepreneurs who aspire to stand out and
refuse to compromise their individuality. Our aim is to explore uncharted space
within the events, film and PR space. We will be launching soon, so please
understand that we are unable to say much except that we are bringing a whole
new culture into the creative space. We are currently in talks with exceptional
creatives in the region and we will be approaching talents and not the other way
round.
We know exactly who we want to work with and we are very clear on our vision and
strategic objectives. There is a growing demand for safe spaces and we are here
to innovate and bridge the existing gap,” further highlighted Dlamini when
elaborating about the agency. A full scope of work by Khuli Chana and his
reasons for choosing a local agency is divided into at length in an exclusive
interview that the artist has with this publication for Sunday Style.