Times Of Swaziland: ZEE NXUMALO SECURES PUMA ENDORSEMENT

ZEE NXUMALO SECURES PUMA ENDORSEMENT
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Neliswa Sibiya on 03/12/2024 14:27:00


MBABANE – The local Amapiano vocalist keeps on soaring higher and higher.
Eswatini-born superstar Zee Nxumalo, has officially joined the ranks of global
athletes and artists by securing a prestigious endorsement deal with Puma. This
partnership highlights her growing influence in both the entertainment and
fashion industries. The talented vocalist took to social media to express her
excitement exclaiming, ‘A Puma girl’ in a heartfelt post that resonated with
her followers.
Accompanied by a captivating video, she proudly announced her status as an
official brand ambassador for the iconic sportswear brand. Puma, a renowned
German multinational corporation, specialises in designing and manufacturing
athletic and casual footwear, apparel and accessories. With its headquarters in
Herzogenaurach, Bavaria, Puma stands as the third-largest sportswear
manufacturer in the world, celebrated for its innovative designs and
collaborations with high-profile athletes and celebrities.
This partnership not only aligns Nxumalo with a brand that embodies performance
and style but also places her in the global spotlight alongside some of the most
recognised figures in sports and entertainment. Nxumalo has embraced
Johannesburg as her second home, earning the affectionate nickname of a ‘Jozi
baby.’ This transition has played a crucial role in her artistic evolution
allowing her to immerse herself in the vibrant culture and musical influences
that Johannesburg has to offer. Her dynamic personality, combined with her
exceptional musical talents have endeared her to fans and critics alike,
positioning her as a formidable force in the music industry.
Recently, Zee partnered with Punchline Media a reputable independent record
label. This collaboration marks the beginning of her solo career enabling her to
explore her artistic vision and further develop her unique sound. The
partnership signifies a new chapter for her as she delves into the intricacies
of music production and artistry, aiming to leave an indelible mark on the
genre.
Prodigy
At just 21 years old, the AfroPop and Amapiano prodigy has swiftly captivated
the music scene with her infectious rhythms and soulful melodies. She burst onto
the scene in 2023 with her hit single ‘Pholile’ featuring renowned artists
Azana and Mlindo the Vocalist. Since then, she has continued to blaze a trail
across the charts with standout features on tracks like ‘Funk 55,’
‘Shayimoto’, and ‘Nguwe’. As the musician steps into her role as a Puma
ambassador, her fans eagerly await the next chapter in her inspiring journey.