Times Of Swaziland: MTN MAINTAINS E5m BUSHFIRE FESTIVAL SPONSOR

MTN MAINTAINS E5m BUSHFIRE FESTIVAL SPONSOR
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Neliswa Sibiya on 07/04/2025 08:39:00


MBABANE - Eswatini MTN has maintained their E5 million sponsorship for the MTN
Bushfire Festival set to take place at House on Fire in Malkerns from May 30
until June 1, 2025.
The sponsorship was announced during the official launch of the 18th edition of
the MTN Bushfire Festival. This year’s theme for the Fesstival is ‘Unity,
Creativity and Sustainability’.
Named ‘Top African festival by the BBC and hailed by CNN as one of the
‘seven African music festivals you really have to see’, MTN Bushfire is a
conscious, family-friendly celebration of some of the finest music in Africa and
beyond, held in an atmosphere of tolerance and inclusivity.
Festivalgoers
As one of Africa’s leading sustainable festivals, MTN Bushfire welcomes
festivalgoers to the Bring Your Fire movement of changemakers and creative
activists, to be part of the festival’s active expressions of unity in
diversity, conscious arts advocacy and inclusive sustainability.
The festival also provides platforms that support national sustainability
policies, encouraging solutions-based conversations to address burning issues.
The festival was officially launched by (PM) Prime Minister Russell Mmiso
Dlamini, who said the festival does not only play a pivotal role in attracting
tourists in the country, but also creates local economic opportunities and
boosts the creative economy. “
In the 18 years of the festival’s existence, it has truly solidified its
stature as a beacon of global recognition by its unwavering commitment to
sustainable, a principle that aligns closely with the vision and priorities of
our nation,” he said.
The PM also added that the festival has not only highlighted the importance of
celebrating arts, but has also demonstrated a clear and compelling commitment to
ensuring that an event of its profile is both environmentally and socially
responsible.
MTN Eswatini Chief Executive (CE) Wandile Mtshali said their partnership with
the Bushfire Festival symbolises more than sponsorship, it is a shared
commitment to connecting people, not only to the digital world, but to each
other and the causes that truly matter.  “This mirrors our mission at MTN of
being the link that empowers people to stay connected with their loved ones and
their communities while making a meaningful difference,” he said.