Times Of Swaziland: MTN TO PUT CASH BACK IN CUSTOMERS’ POCKETS

MTN TO PUT CASH BACK IN CUSTOMERS’ POCKETS
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Nhlanganiso Mkhonta on 23/05/2024 09:02:00


EZULWINI – MTN Eswatini customers will now receive cashback when purchasing
Lula Combos, which can be redeemed as MoMo and is paid out monthly.
The cashback is a percentage which would be proportional to the cost of the
bundle purchased. This was said by MTN Eswatini Chief Executive Officer (CEO)
Wandile Mtshali during the launch of the ‘Doing4U’ campaign designed to
address the pay points and provide the solutions the company’s customers were
seeking. The launch was held at the MTN Eswatini headquarters yesterday morning.
Unpacking this initiative, Desire Ruhinguka, the Chief Marketing Officer at MTN
Eswatini, said whenever a customer purchased Lula Combos, they would be
accumulating points for themselves and when they reached a certain point they
would then be able to redeem them as cashback and use it as they wished.
Ruhinguka further revealed that Lula Combos validity has changed from weekly to
monthly and has additional value. He said, unlike the old Lula combos, the new
offers are allocated according to three segments; high-value customers, mass and
youth. He said the segmented offers would improve over time with external
partnerships for customer discounts.
Objectives
He said the objectives of these changes were to allow all customers to, not only
connect, but to get value for their money. He said it was also aimed at showing
that they have heard the voice of the customer and have provided a solution.
Meanwhile, CEO Mtshali said they have always placed their customers at the heart
of their operations,  through the invaluable feedback they received through the
number of surveys they conduct annually, they were able to continuously innovate
for an improved customer experience, offering value for money in their products
and services. He said their customers have highlighted key issues such as data
validity, value, and pricing. He said in response to these concerns, they were
launching their new campaign, ‘Doing4U’ designed to address these pain
points. He said the key to their strategy was the provision of reliable and
affordable products and services.
He stated that the ‘Doing4U’ campaign was more than just a campaign; it was
a commitment to reviewing their price offerings, ensuring that they meet
customers halfway under the prevailing economic challenges.
Affordable
“Our goal is to ensure that every LiSwati has full access to the benefits of
the new digital world by enabling access to affordable data services,” he
said. He highlighted that in 2022, they reduced data prices by 22 per cent and
19 per cent in 2023, a commitment to bringing their strategic intent to life,
year-on-year.