Times Of Swaziland: INSTACASH PUMPS E80K INTO MRFA

INSTACASH PUMPS E80K INTO MRFA
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Machawe Fakudze on 19/09/2022 08:33:00


MANZINI – They are investing big in sports.
That is new player in the mobile money service industry, Instacash as they
continue to sponsor regional football associations. This follows the launch of
an E80 000 sponsorship to the Manzini Regional Football Association (MRFA), by
the company’s Managing Director (MD) Mandla ‘Cheeks’ Nxumalo in Manzini
yesterday. The company recently launched a E130 000 sponsorship to the Hhohho
Regional Football Association (HRFA) in the presence of Eswatini Football
Association (EFA) President Peter ‘Samora’ Simelane, at Sigwaca House.
knockout
The sponsorship will cater for the 13 leagues, as each league will play for E10
000 knockout tournaments courtesy of Instacash. The MRFA has eight leagues and
each league will get E10 000 for a one day soccer tournament, which summed up to
the E80 000. The company’s MD said the top four teams in each league who will
register many people under instacash will qualify to play in the knockout
tournament and he said this was the criteria they felt would be suitable for
both parties as it made business sense, in that the sponsorship would empower an
individual from each team from all the eight leagues as he or she would be
recruited as an Instacash agent. “As a company we had a lot of ideas on how to
get involved in local football, we could have gone nationally, but we felt in
order for us to get our targeted audience the regional football was an ideal
platform. I must say that this sponsorship will create new business people in
the regions,” Nxumalo said.
He also said the tournaments for each league will be played as a one day
tournament, starting with the semifinal before lunch and final later on the day.
“Our next stop is the Shiselweni Football Association next week Sunday and the
following weekend we will head to the Lubombo Region,” he said.
sponsoring
Apart from sponsoring football the company also pumped E30 000 to Eswatini
Netball Association (ENNA). Meanwhile, MRFA Vice Chairman Phumuza Ntshangase,
was grateful to Instacash for the sponsor as they finished the past season
without adequate sponsors due to the COVID-19 pandemic. “Instacash came at the
right time, we are happy and grateful as an association for this partnership, as
it will give courage to both teams and players to push more, knowing that at the
end they would get something,” Ntjangase said. He then promised the sponsor
that they would protect their brand through violence free games during the
tournaments in all the eight leagues.