Times Of Swaziland: TOP GLOBAL RATING FOR MTN/PLE PARTNERSHIP

TOP GLOBAL RATING FOR MTN/PLE PARTNERSHIP
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Ntombikayise Gwebu on 29/06/2024 07:35:00


MBABANE – The beautiful relationship between Premier League of Eswatini (PLE)
and its sponsor MTN, has got an international recognition. It is said to be in
the top four longest running football sponsorships in the whole world.
This was revealed by PLE Chairman Mark Carmichael when he delivered his speech
at the MTN PLE awards ceremony held at Royal Villas in Ezulwini, two days back.
“Our relationship with MTN is now a full 21 years old, making it into the top
four longest running football sponsorships in the whole world. May I express the
PLE’s sincere appreciation and gratitude to MTN for their steadfast support
and continued sponsorship of our Premier and National First Division Leagues
since 2003,” he said.
The MTN/PLE sponsorship years surpasses Italy top flight league outstanding team
Napoli, with 19 years. Leading the global charts with having the longest serving
sponsors are Germany top tier league’s Wolfsburg in Volkswagen. They have been
part of the fabric of Wolfsburg as a club since 1991, when they took over.
Carmichael further lauded the performance of teams in the recently-ended
campaign.
“I am very happy and proud that the PLE has successfully completed the 2023/24
MTN Premier and National First Division leagues. On September 14, 2022, we
launched a new three-year MTN sponsorship. We congratulate Mbabane Swallows, our
Premier League champions and Seven Dreams, the National First Division
title-holders, for their achievements. I also congratulate the individual
winners, whose personal performances were a cut above the other competitors in
the leagues,” he said.