Times Of Swaziland: MTN AFFIRMS E6.5M SPONSORSHIP FOR 2024/25 SEASON

MTN AFFIRMS E6.5M SPONSORSHIP FOR 2024/25 SEASON
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Lindokuhle Madlopha on 14/09/2024 07:09:00


MBABANE - MTN has committed its sponsorship to the Premier League of Eswatini
(PLE) of E6.5 million for the 2024/25 season.
This is the last lap of the E19.5 million three-year sponsorship deal that MTN
and PLE signed back in 2022. This was disclosed by MTN Chief Executive Officer
(CEO) Wandile Mtshali during the launch of the 2024/25 MTN Premier League
campaign, which was held at the Mahlalekhukhwini House, in Ezulwini Yesterday.
“As MTN, we are committed to provide another sponsorship of E6.5 million. This
is an amount that we have all agreed to spend this season for all the games that
will take place. We are hoping that all these resources will go into each and
every area of football in the highly-anticipated new season,” Mtshali said.
Mtshali went on to highlight that they were looking forward to working
hand-in-hand with the leadership of the PLE to accommodate them as MTN  in
making sure that this season is a success. “We will play our part in
supporting the PLE in every way and with all the discussions that we have had
prior to this launch, we discussed that we should start developing the skills
around the leadership of the different teams, because with good leadership, we
will have good teams,” he added.
Supporters
He further invited all supporters to come in their numbers in the grand opening
of the new season to be held tomorrow, at Mavuso Sports Centre. “We would like
to plead with all football enthusiasts to come and fill up the stadium as they
will be a lot of activities that will be happening, including some goodies that
will be given out to them,” he said. Meanwhile, Sicelo Mkhonta, who spoke on
behalf of PLE Chairperson Polycarp Dlamini said they were excited even this year
to continue with the sponsorship from MTN. “We promise to work together with
MTN in the new season. We will show that we understand how business works. When
we talk of people, we talk of money. We are happy about the different products
that we got from MTN,” Mkhonta said.
“In the recently ended PLE 8Bet Trade Fair Cup, we saw new talents and players
that were unveiled. Making such preseason tournaments is a way of showing MTN
the new talent and level of competition the teams are bringing in the new
season,” he added. He also disclosed that they appreciate all the teams for
introducing new players as that shows commitment. “We will continue to
contribute positively to MTN.  In last week’s tournament, we decided that all
the money that was supposed to be sent to the teams we shall send it through
mobile money, to show that as MTN, we are here to give back support,” Mkhonta
highlighted. Mkhonta urged all supporters to continue supporting local football.
 He revealed that last year, MTN was not happy with the numbers and having more
numbers this season is their main goal so that they can be able to negotiate
another sponsorship in the upcoming years.