Times Of Swaziland: PREMIER FOODS E50K KIT FOR DARKTON

PREMIER FOODS E50K KIT FOR DARKTON
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Ntombikayise Gwebu on 19/10/2024 06:17:00


LOBAMBA - Darkton Cycling Club yesterday unveiled their first official kit.
The event was staged at Eswatini Olympic and Commonwealth Games Association
(EOCGA) offices. This was their first-ever sponsorship since establishment back
in 2022.
Premier Foods Eswatini has sponsored the club with 25 cycling kits valued at E50
000. The kits will be used in two of their upcoming events. These include
Kusekhaya Lowveld Invitational, powered by Mulasport and 4Eva 2Fast 2Furious
races.
Founder and Executive Chairman of Darkton Sifiso ‘Zwide’ Ndwandwe lauded the
partnership.  “We are proud to have secured a generous kit sponsorship from
Premier Foods Eswatini, a testament to their commitment to supporting our
cycling endeavours. This milestone partnership will not only elevate the
visibility of Premier Foods Eswatini, but also enhance the image and performance
of Darkton Cycling,” Ndwandwe said.
‘Zwide’ said Premier Foods Eswatini is a prominent food company with a rich
portfolio of well-known brands covering an extensive range such as beverages,
bread, maize, wheat, confectionary, rice and many others. The company’s
extensive experience and success in the food industry reflect a dedication to
quality and excellence, aligning with Darkton Cycling’s pursuit of excellence
on and off the bike.
Gratitude
“With this support, we are poised to showcase our sponsor’s brand
prominently during races, events, and community engagements. We extend our
heartfelt gratitude to Premier Foods Eswatini for their belief in our potential
and for joining us on this thrilling journey. Together, we look forward to
achieving new heights and making a lasting impact in the sporting landscape in
the Kingdom of Eswatini,” Ndwandwe added.
Premier Eswatini Sales Representative Jabulani Makhubu expressed his enthusiasm
for the collaboration. “At Premier Eswatini, we believe in the power of unity
and shared passion. Our sponsorship of Darkton Cycling is a testament to our
dedication to fostering a vibrant sporting and recreational culture that uplifts
and empowers individuals at all levels. The collaboration between Premier
Eswatini and Darkton Cycling represents a shared commitment to empowering
cyclists and building a community where everyone is welcomed, supported, and
inspired to achieve their full potential,” he said.