MTN TO PUT CASH BACK IN CUSTOMERS’ POCKETS

EZULWINI – MTN Eswatini customers will now receive cashback when purchasing Lula Combos, which can be redeemed as MoMo and is paid out monthly.

The cashback is a percentage which would be proportional to the cost of the bundle purchased. This was said by MTN Eswatini Chief Executive Officer (CEO) Wandile Mtshali during the launch of the ‘Doing4U’ campaign designed to address the pay points and provide the solutions the company’s customers were seeking. The launch was held at the MTN Eswatini headquarters yesterday morning.

Unpacking this initiative, Desire Ruhinguka, the Chief Marketing Officer at MTN Eswatini, said whenever a customer purchased Lula Combos, they would be accumulating points for themselves and when they reached a certain point they would then be able to redeem them as cashback and use it as they wished. Ruhinguka further revealed that Lula Combos validity has changed from weekly to monthly and has additional value. He said, unlike the old Lula combos, the new offers are allocated according to three segments; high-value customers, mass and youth. He said the segmented offers would improve over time with external partnerships for customer discounts.

Objectives

He said the objectives of these changes were to allow all customers to, not only connect, but to get value for their money. He said it was also aimed at showing that they have heard the voice of the customer and have provided a solution. Meanwhile, CEO Mtshali said they have always placed their customers at the heart of their operations,  through the invaluable feedback they received through the number of surveys they conduct annually, they were able to continuously innovate for an improved customer experience, offering value for money in their products and services. He said their customers have highlighted key issues such as data validity, value, and pricing. He said in response to these concerns, they were launching their new campaign, ‘Doing4U’ designed to address these pain points. He said the key to their strategy was the provision of reliable and affordable products and services.
He stated that the ‘Doing4U’ campaign was more than just a campaign; it was a commitment to reviewing their price offerings, ensuring that they meet customers halfway under the prevailing economic challenges.

Affordable

“Our goal is to ensure that every LiSwati has full access to the benefits of the new digital world by enabling access to affordable data services,” he said. He highlighted that in 2022, they reduced data prices by 22 per cent and 19 per cent in 2023, a commitment to bringing their strategic intent to life, year-on-year.

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