MTN’S E200K BOOST FOR CYCLING

EZULWINI – Developing some of the sports in Eswatini is part of MTN’s interests.

While some of the entities that benefitted from the giant mobile phone company no longer enjoy that privilege, cycling, football and golf remain beneficiaries. During a breakfast meeting yesterday at the company’s headquarters in Ezulwini, it came out that the company has a budget of E200 000 for the development and promotion of cycling in the country through the MTN Khemani Cycling Club. “We are lining up something exciting with PLE as we continue to sponsor football, while we had at some point stopped supporting MTN Khemani which is cycling; we are back because we saw that the sport still needs development in the country.

Development

“We have set aside E200 000 for cycling development this year while we also continue sponsoring golf and soccer under PLE. It’s unfortunate that we can’t continue with basketball and SWAMA as we’re also under extreme pressure in terms of finances,” Ngomane said as he addressed editors and journalists during a breakfast meeting yesterday. With Nation Magazine Editor Bheki Makhubu feeling the company need not dump basketball and the country’s arts and culture especially after their announced mega profits recently, the MTN CEO Wandile Mtshali said they would need to sit and review their sponsorship strategies and see how they could work things out as they understood Makhubu’s point. However, at the present moment, MTN Eswatini is not operating on their own, but are also reporting to their superiors beyond the borders which is where the sponsorship packages changed and now must be in the form of MTN benefitting as well so there must be leveraging.

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