PREMIER FOODS E50K KIT FOR DARKTON

LOBAMBA - Darkton Cycling Club yesterday unveiled their first official kit.

The event was staged at Eswatini Olympic and Commonwealth Games Association (EOCGA) offices. This was their first-ever sponsorship since establishment back in 2022.
Premier Foods Eswatini has sponsored the club with 25 cycling kits valued at E50 000. The kits will be used in two of their upcoming events. These include Kusekhaya Lowveld Invitational, powered by Mulasport and 4Eva 2Fast 2Furious races.

Founder and Executive Chairman of Darkton Sifiso ‘Zwide’ Ndwandwe lauded the partnership.  “We are proud to have secured a generous kit sponsorship from Premier Foods Eswatini, a testament to their commitment to supporting our cycling endeavours. This milestone partnership will not only elevate the visibility of Premier Foods Eswatini, but also enhance the image and performance of Darkton Cycling,” Ndwandwe said.

‘Zwide’ said Premier Foods Eswatini is a prominent food company with a rich portfolio of well-known brands covering an extensive range such as beverages, bread, maize, wheat, confectionary, rice and many others. The company’s extensive experience and success in the food industry reflect a dedication to quality and excellence, aligning with Darkton Cycling’s pursuit of excellence on and off the bike.

Gratitude

“With this support, we are poised to showcase our sponsor’s brand prominently during races, events, and community engagements. We extend our heartfelt gratitude to Premier Foods Eswatini for their belief in our potential and for joining us on this thrilling journey. Together, we look forward to achieving new heights and making a lasting impact in the sporting landscape in the Kingdom of Eswatini,” Ndwandwe added.

Premier Eswatini Sales Representative Jabulani Makhubu expressed his enthusiasm for the collaboration. “At Premier Eswatini, we believe in the power of unity and shared passion. Our sponsorship of Darkton Cycling is a testament to our dedication to fostering a vibrant sporting and recreational culture that uplifts and empowers individuals at all levels. The collaboration between Premier Eswatini and Darkton Cycling represents a shared commitment to empowering cyclists and building a community where everyone is welcomed, supported, and inspired to achieve their full potential,” he said.

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