Sports

MANZINI – Ubombo Sugar Football Club (USFC) have embarked on a dynamic new chapter with the appointment of Jada Smith as their Public Relations Officer (PRO), effective immediately.

The announcement, delivered by Mlungisi Mamba, Financial Head of Ubombo Sugar Limited, signals a bold step in the club’s ongoing rebranding initiative and its commitment to promoting inclusivity, empowerment and gender equality.

Mamba revealed that Smith, a third-year Public Relations (PR) student at the Limkokwing University of Creative Technology (LUCT), brings a fresh perspective and infectious energy to the role.

Her appointment reflects USFC’s progressive approach to enhancing their public image while nurturing young talent.

Highlighting the club’s dedication to education and youth empowerment, Mamba noted that Smith will be offered an internship with the club upon completing her studies, emphasising USFC’s investment in building a sustainable future both on and off the pitch.

“We are delighted to welcome Jada into the Ubombo Sugar family. Her appointment aligns with our values of inclusivity and empowerment. As a newly-rebranded club, maintaining a positive reputation, monitoring public perception and managing crises are paramount. Jada’s engaging content creation across various social platforms demonstrates her influence and dynamism, making her the perfect fit for this role,” he said.

Full article available in our paper.

Ubombo Sugar Football Club (USFC) has appointed Limkokwing third-year Public Relations student Jada Smith as the team’s Public Relations Officer (PRO). (Courtesy pic)