MBABANE - Amapiano sensation Zee Nxumalo has further solidified her growing influence within the commercial sphere by securing a partnership with global beverage Coca-Cola.
This latest endorsement marks another milestone for the artist, whose rapid ascent continues to reshape the landscape of brand collaborations in the region.
Coca-Cola maintains a long-standing tradition of partnering with creatives across music, visual arts and digital media to foster cultural connections that resonate across generations. From iconic advertising campaigns to modern, music-driven projects like Coke Studio and the recently launched ‘Real Thing Records’ label, the brand has consistently championed artistic innovation.
Through these initiatives, Coca-Cola has cultivated meaningful relationships with both emerging and established talent, amplifying creative output while engaging diverse audiences. Recent collaborators include some of Africa’s most influential musical exports, such as Nasty C, Nikita Kering, Young Stunna and Zack Tabudlo. Nxumalo’s inclusion in this elite roster underscores the company’s ongoing commitment to cultural engagement and talent development.
This collaboration is the latest jewel in an increasingly crowded crown of endorsements for the 21-year-old. In recent months, Nxumalo has partnered with major international brands including Puma, Nivea and Heineken, reflecting a level of marketability and international resonance that few her age can claim.
Her journey from her roots in Eswatini to her status as a celebrated “Jozi baby” in Johannesburg is a testament to her talent, determination and entrepreneurial spirit. At an age when many are just finding their footing, she has achieved milestones that veteran artists spend decades chasing.
Nxumalo’s breakout single in 2023, ‘Pholile,’ featuring acclaimed artists Azana and Mlindo The Vocalist, catapulted her into the spotlight and established her as a formidable force in the South African music industry. Since then, she has maintained relentless momentum with hits such as ‘Funk 55,’ ‘Shayimoto’ and ‘Nguwe,’ with each release further cementing her distinctive sound and cross-over appeal.
As she joins forces with one of the world’s most recognisable brands, Zee Nxumalo is no longer just a rising star, she is a certified cultural powerhouse.
Zee Nxumalo. (Courtesy pic)