MBABANE – South African music and entertainment powerhouse Plug Media, alongside lifestyle platform Vibes on Main and local partner Melting C Events are set to bring vibes to the Capital.
The team has formally approached the Eswatini National Council of Arts and Culture and the Municipal Council of Mbabane with a proposal to bring the acclaimed VOM Tour to the capital.
The ambitious cross-border festival aims to draw roughly 7 000 revellers from across Eswatini, South Africa and neighbouring markets. Rather than operating as a standalone concert, organisers intend to collaborate with municipal authorities, tourism boards and community stakeholders to establish a recurring regional event that drives local economic growth.
At the heart of the VOM Tour is award-winning South African DJ, Producer and entrepreneur Mr JazziQ, born Tumelo Manyoni. Raised in Alexandra, Johannesburg, Manyoni first gained prominence as one half of the pioneering Amapiano duo JazziDisciples alongside Josiah De Disciple before launching a wildly successful solo career. He founded Black Is Brown Entertainment and remains closely tied to Vibes on Main, the Johannesburg lifestyle hub that birthed the VOM Tour. His commercial appeal also extends into the motoring sector, following his appointment as a brand ambassador for GAC Motor South Africa in August 2026.
In a formal letter by the organising team, they proposed that the Mbabane edition promises a multifaceted showcase blending contemporary African music, fashion, culinary stalls, VIP hospitality and corporate brand activations. “ A festival of this magnitude will inject substantial revenue into Mbabane’s hospitality, transport and retail sectors while generating temporary jobs across security, staging, catering and event operations. Furthermore, the event will provide vital trading space for local small enterprises and a high-profile stage for Swati DJs, musicians, photographers and content creators to collaborate with established South African acts,” read their letter.
Plug Media will spearhead commercial sponsorships for the Mbabane leg, building on a proven track record of securing blue-chip partners. Previous installments, notably the VOM Bloemfontein experience, successfully attracted major brands including Savanna, Heineken Beverages, Red Bull South Africa and Hennessy. Organisers plan to replicate this commercial model in Eswatini to elevate the overall production value.
Melting C Founder, Culolami Dlamini said that this show will definitely expose local artists to the international stages. “We are very happy for this opportunity for our locals. This is what we want to see especially when we talk about regional integration because this strengthens relations and fosters future collaborations within the region,” he said.
Eswatini continues to welcome more international shows to the country. Early October, Malkerns Country Club hosted the Eswatini Kota Festival which is also a South African Event. The show gave opportunity for locals to shine on an international stage and some locals have been touring with the show and booking them for their remaining shows.
