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Luju festival: eat, sway, love

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The Standard Bank Luju Food & Lifestyle Festival is upon us with this edition being their biggest festival to date.
The Standard Bank Luju Food & Lifestyle Festival is upon us with this edition being their biggest festival to date.
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TheStandard Bank Luju Food & Lifestyle Festival is upon us with this edition being their biggest festival to date. Guided by the ethos ‘A Return to the African Future’, this year’s gathering will welcome more than 10 000 guests from over 26 countries for a curated celebration of African gastronomy, fashion, music and culture.

Two Days, Two Outfits

For the first time in its history, Luju expands into a full two-day festival programme. This shift creates greater opportunities for attendees to explore every facet of the event while opening fresh avenues for chefs, designers, musicians, entrepreneurs and traders to showcase their work to regional and international audiences.

Festivalgoers will get to display their cultural pride and stylish interpretations of Luju’s fashion theme, ‘Kwasukasukela’, with two distinct outfits across Saturday and Sunday for one of the year’s biggest fashion events. Luju has been described as a powerful reflection of Eswatini’s cultural and economic momentum. The food, fashion and our culture are not on the margins of the country’s economy, but they are part of its very foundation.

Luju Culinary Experience

This year’s culinary theme, ‘Nguni Foodways’, explores the rich heritage of the Nguni people as custodians of innovation and cultural memory rooted in land, livestock and indigenous knowledge. Headlining the culinary programme is the dynamic South African duo Coco & J, who will deliver a wholesome Afro-fusion soul food experience.

Malkerns, Eswatini – 3 August – Cook-off, Luju Festival 2024. Photo: Bram Lammers

Award-winning South African chef Mmabatho Molefe, known for her contemporary take on traditional Zulu cooking, will present her signature Nguni fine dining menu. From Zimbabwe, chef Prince Sivalo Mahlangu (Magriza Made Me Cook), celebrated for his perspective on African food culture, will facilitate fermentation and ancestral foraging sessions. Meanwhile, Eswatini’s chef Sive Bhembe will lead an innovative Nguni-inspired dessert cooking demonstration on Sunday.

Kwasukasukela: Fashion as a Portal to Storytelling

Kwasukasukela, the siSwati expression for ‘Once Upon a Time’, serves as a nostalgic prelude to folktales told around the fire. As a tribute to imagination shaped by heritage, it invites attendees on a journey back to the roots of African storytelling.

Leading this year’s fashion programme and headlining the annual Luju Fashion Runway Show is acclaimed South African designer Mzukisi Mbane. As founder and creative director of Imprint South Africa, Mbane’s Afro-futuristic aesthetic has earned international acclaim from Johannesburg to Paris. Fresh from winning Africa Fashion Up 2026 and recognised as South Africa’s Best Heritage & Cultural Designer, Mbane brings a body of work blending indigenous identity, textile innovation and contemporary African luxury.

In addition, 11 talented Eswatini designers will present their Kwasukasukela-inspired collections across the Emerging Designers Showcase and the main runway. Their work reflects a new generation of creative voices drawing inspiration from heritage while shaping the future of African design.

Sound of the Continent

The 2026 music programme journeys across the continent’s evolving soundscape, bringing together artists whose work reflects the diversity, depth and dynamism of African expression.

South African Kwaito pioneer Zola 7 will bring his catalogue of township anthems to the stage, while celebrated trumpeter, composer and vocalist Mandisi Dyantyis, returns with his acclaimed body of work ‘Intlambululo: Ukuhlambulula’.

South African hip hop heavyweight Nasty C joined the line-up, bringing his globally recognised sound to Eswatini. Amapiano hitmaker TMan Xpress adds to the South African contingent with his signature dancefloor energy.

Maskandi legend Shwi Mantombazane will honour generations of Zulu musical storytelling through a performance steeped in tradition. Award-winning duo Liquideep will transport audiences with their soulful sound, while festivalgoers can also look forward to the heartfelt folk-country storytelling of Wandile Mbambeni, the genre-blurring artistry of Johannesburg-based flautist, composer and vocalist Vuyo Viwe and the blend of African soul, jazz and R&B from Thando Zide.

Representing Eswatini’s creative talent, Cece & Rina will join forces for a special collaborative performance. Afro-pop artist Sancheziey will bridge generations through his signature Umgidvo sound, while Swati Soul legend Bholoja brings contemporary African folk to the stage.

Award-winning R&B artist Mandisa Mamba will showcase her soulful artistry alongside Judah Soul, one of Eswatini’s leading Afro-soul performers. Afro-pop trio Emagagu will merge Swati storytelling with indigenous rhythms and Oriiginelle will perform tracks from her latest album, ‘Loving This Black Woman’.

Where Culture Creates Opportunity

Beyond its artistic programme, the festival demonstrates that culture serves as a powerful catalyst for inclusive economic growth. Luju’s expansion to a full two-day festival is an important milestone that will extend visitor stays, create opportunities for local businesses and strengthen the festival’s contribution to Eswatini’s tourism economy. Standard Bank’s regional footprint further deepens this impact. Launch events in neighbouring countries has reinforced the festival’s position as a premier African cultural destination.

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