MBABANE – Touch of Soul (TOS) will dropping a new release of merchandise this April, marking a new chapter for the brand through a strategic collaboration with Made in Eswatini.
The platform is dedicated to elevating locally produced goods onto national and international stages. The collaboration will see the release of exclusive, limited-edition co-branded merchandise, designed and produced under the Made in Eswatini theme.
Melusi ‘Zox’ Dlamini, A Peculiar People Chairman said that partnering with this internationally renowned local brand will help bring their Made In Eswatini vision to life. “We will join forces to create unique, co-branded limited edition Made in Eswatini apparel from this April.
“If we are serious about economic transformation, we must be serious about youth. If we are serious about local production, we must be serious about markets, and if we are serious about the future, we must be brave enough to invest in young people today,” he said.
Thabo ‘TOS’ Mnisi said the pieces will be sold alongside Made in Eswatini products, positioning TOS not only as a fashion brand, but as a contributor to the country’s growing creative and manufacturing ecosystem.
While TOS has built recognition beyond Eswatini’s borders over the years, this re-launch represents a deliberate repositioning, re-establishing TOS first and foremost as an Eswatini brand, grounded in local identity, craftsmanship and cultural pride.
“The partnership with Made in Eswatini cements that commitment and aligns the brand with the country’s broader direction of economic growth, self-definition and global competitiveness. Launching TOS alongside the Made in Eswatini rollout allows the brand to ride the wave of a national movement, one that celebrates local excellence while confidently engaging global markets,” remarked Mnisi.
From this foundation, TOS aims to grow organically from Eswatini outward, telling an authentic story of where it comes from while continuing to operate at an international standard.
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