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Swati innovation meets international retail

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Neliswa Nkala in one of the Woolworths Food stores. (Pic: Courtesy)
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MBABANE – Neliswa Nkala, the founder behind the acclaimed artisanal food brand, Mrs M Decadent Pleasures, has become the first local entrepreneur to forge a collaborative partnership with Woolworths Food. 

This venture marks a new milestone in the brand’s growth and is a proud moment for Swati innovation. 

Adding an exciting international dimension to this momentous launch, Mrs M Decadent Pleasures’ partnership with Woolworths is being celebrated alongside an Italian-themed campaign across Woolworths Food outlets. This strategic alignment not only has the potential to introduce Mrs M’s delectable offerings to a broader audience, but also positions the brand within the context of high-quality, internationally inspired culinary experiences. 

In an interview, Mrs M explained that the collaboration was signed in Cape Town and had been under discussion until the finalisation of the agreement this week.

Full article available in our publication.

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