MBABANE- DJ Zinhle’s ‘Besties’, this is the time you all have been waiting for!.
Era by DJ Zinhle is gearing up to bring its signature flair to the Kingdom of Eswatini. Fashion enthusiasts are in for a treat.
The South African DJ, entrepreneur and media personality is bringing her high end fashion-accessory to Eswatini for an exclusive two-day pop-up store experience at the Happy Valley Hotel in Ezulwini on September 25 to 26, 2026.
Capturing the excitement of the upcoming expansion, DJ Zinhle shared the announcement on her official Instagram page:
“The world of ERA will soon be opening its doors in Swaziland. Come experience the pieces, the personality and the confidence that make ERA BY DJ ZINHLE what it is. Whether you’re coming to shop, vibe or simply find your next look, we’ll be waiting for you, bestie.”
For local fans who have long admired the brand’s signature pieces such as the famous Era earrings on social media or had to rely on cross-border logistics to secure their favourite items, the pop-up offers a rare opportunity to experience, try on and purchase the collection in person.
Offering aesthetic handbags and mini bags to stylish bucket hats, caps, sunglasses, watches, earrings, necklaces, bracelets and statement accessories, Era has evolved far beyond the brand that first established its footprint. Its expanded lifestyle catalogue now features bag charms, wallets, scarves and curated apparel accessories designed for the modern fashion enthusiast. The recent Zee Nation Fest had laid a backbone of these pieces with a number of ‘Besties’ rocking these accessories whether in denim or in pink.
Founded in 2012, the brand which embodies sophistication and style began as a watch-focused enterprise before blossoming into a powerhouse lifestyle and fashion-accessory label. Rooted in the empowering mantra that ‘our time is now,’ the brand has continuously championed sophistication, accessible luxury and women’s economic independence.
Beyond her entrepreneurial footprint, DJ Zinhle remains one of South Africa’s most prominent cultural figures. With a career spanning over two decades behind the decks as a pioneering House music DJ, she has seamlessly transitioned into television, corporate leadership and high-profile fashion collaborations, cementing her status as a titan in the African entertainment and business sectors. She continues to release music that soothes people’s heart such as her recent collaborations on ‘Baba Yilwa’.
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