Scheduled for December 17, 2025 at the Ezulwini Pick n Pay Car Park, this forced sale offers a unique, albeit diverse, inventory that speaks volumes about the challenges and assets within the nation’s service industry.
The Asset Portfolio: A deep dive into salon liquidity
The auction, held pursuant to a Writ of Execution, is notable for the sheer variety and specific nature of the assets being liquidated. The list is a mix of specialised commercial equipment and consumer electronics, offering potential bargains for business expansion or asset recycling.
Commercial infrastructure: Critical assets for a functioning salon, including three leather barber chairs and four hand dryers, alongside four leather chairs with washing suit.
This suggests an immediate opportunity for a competitor or new entrant to acquire established professional seating and washing facilities at a potentially depressed price.
Inventory and equipment: The sale includes various cosmetic Items such as hair products, nail products, make up products, etc) and various hair extensions.
For a competing salon, this represents immediate, high-value stock acquisition without wholesale markup. The inclusion of 5 x UV Lamps indicates specialised nail treatment services were offered.
Electronics and security: Reflecting modern business needs, the auction includes 3 x Surveillance Systems.
… electronics, toddler cars to be auctioned
More surprisingly, it features a range of domestic electronics: 1 x Sinotec television set (TV) (52 inch), 2 x Hisense flat screen TV (52 inch) and 3 x DStv Decoder Sets with Remote.
This suggests the use of entertainment to enhance the customer experience in the waiting area.
The Oddity Factor: The inclusion of three toddler electric cars and one Ola mini bar fridge introduces a peculiar, high-risk element to the portfolio.
While less central to business operations, these items could fetch niche prices from domestic buyers or those looking to offer unusual children’s services within their establishment.
Key transactional details for bidders
All interested parties should note that the sale is governed by a Writ of Execution, meaning the purchase is likely conducted on an ‘as-is, where-is’ basis, with no warranties or guarantees provided by the Deputy Sheriff.
The ultimate success of the auction, measured by the recovery for Noggin (Proprietary) Limited, will depend on bidder turnout and the final sale price achieved for these eclectic, but critical, micro-business assets.
The event is a valuable litmus test for the local appetite for second-hand commercial equipment in the beauty and personal care industry.
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