With its unmistakable pink branding lighting up shelves and salons, LUSH/BE BEAUTIFUL is more than just a hair extensions and haircare brand – it is a bold Eswatini success story taking Africa by storm.
Proudly made in the kingdom, the brand has quickly become a favourite among girls and women who want quality, style and affordability without compromise.
Its exciting range of hair extensions carries names as confident as the women who wear them – Wendy Wonder, Mzansi Curls, Lushy Locs, Afro Kinky Twist and more. These are not just products; they are personalities.
It is no surprise that salons are working overtime to keep up with the growing demand for trending braided styles and flawless protective looks, packet after packet.
What sets LUSH/BE BEAUTIFUL apart is its understanding of beauty as both expression and confidence.
The rich variety of textures and vibrant colours allows every woman to choose how she wants to show up – bold, natural, playful or elegant.
It is hair that makes a statement and crowns you beautifully, every single day.
Now, the brand is doing it again, this time by combining beauty with purpose. LUSH/BE BEAUTIFUL is running an exciting Back-to-School competition, named ‘Siyavula’ – ‘we are opening’ – with a total cash prize of E20 000 up for grabs.
Four lucky winners will each walk away with E5 000 to support their Back-to-School needs, while weekly winners will enjoy fabulous LUSH/BE BEAUTIFUL product hampers.
As the new year approaches and schools prepare to reopen, for some, it is the excitement of a new beginning; for others, a return to familiar routines. Either way, preparation is key and looking your best is part of feeling ready.
Whether it is neat braids, stylish locs or a fresh protective style, LUSH/BE BEAUTIFUL ensures your hair is your crowning glory as you step confidently into the school year.
The ‘Siyavula’ competition runs until January 12, 2026 and is open to everyone, with a special focus on supporting learners across all levels; from primary and high school to tertiary and university institutions.
LUSH/BE BEAUTIFUL emphasised that as a growing African hair brand, their vision goes beyond beauty.
“Our aim is to be responsive not only to customer needs, but also to national social issues.
The Kingdom of Eswatini market is very receptive to the brand and by supporting Back-to-School needs through the Siyavula competition, we want people to truly experience and understand what LUSH/BE BEAUTIFUL represents.”
How to Enter
Buy any LUSH/BE BEAUTIFUL product from any store.
Send a picture of your receipt to 7960 7817 and stand a chance to win.
Weekly draws will reward product hampers, while the E20 000 cash prize winners will be announced on January 14, 2026.
LUSH/BE BEAUTIFUL is proof that when beauty is rooted in purpose, it shines even brighter.
Made in Eswatini, loved across Africa – and now, giving back in style.
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