Back-to-School done beautifully with LUSH/BE BEAUTIFUL

LUSH/BE BEAUTIFUL continues to make back-to-school season more exciting by rewarding loyal customers through its Siyavula competition. The proudly Eswatini-made hair brand has announced its second weekly hamper winner, a working woman whose simple yet elegant protective style captured the spirit of everyday beauty.

This week’s  winner,  shared that she purchased LUSH Hair Glory and styled her hair in plain cornrows, a choice she described as neat, simple and easy to maintain. “It keeps my hair healthy and protected,” she said, adding that the style fits perfectly into her busy working life.

Winning the LUSH/BE BEAUTIFUL gift hamper came as a pleasant surprise. “I feel very happy and grateful. It really means a lot to me. I truly appreciate LUSH/BE BEAUTIFUL for this opportunity and support,” she said.

Her win highlights what the Siyavula competition is all about – making beauty accessible while giving back during a financially demanding season. As schools prepare to reopen, LUSH/BE BEAUTIFUL is helping families and individuals feel confident, prepared and supported, one hairstyle at a time. With its signature pink branding, locally produced hair extensions and trusted hair-care products, LUSH/BE BEAUTIFUL has become a household name. Supported by local influencers and embraced by salons across the country, the brand proves that anyone can look and feel beautiful using quality products made right here in Eswatini.

From Wendy Wonder to Afro Kinky Twist, LUSH/BE BEAUTIFUL’s range celebrates individuality, confidence and African beauty. The Siyavula competition further reinforces the brand’s commitment to combining beauty with purpose, while encouraging emaSwati to support locally made products that give back to the community. As the competition continues, LUSH/BE BEAUTIFUL encourages customers not to give up. As the second winner puts it: “I didn’t expect to win, but I did. These competitions are real, and you never know when your turn will come.” I would like to encourage you to keep entering and don’t give up. You never know when your turn will come.”