MBABANE – With some tourism establishments already rolling out their Christmas menus, the festive season is beginning to take shape.
Eswatini Tourism Authority (ETA) is hoping more emaSwati will choose to celebrate and holiday closer to home.
The authority has launched its festive season tourism campaign, encouraging local and regional travellers to explore destinations and experiences within the Kingdom rather than automatically looking beyond its borders for a holiday.
The campaign builds on the message that memorable holidays do not necessarily require travelling far, with local establishments offering opportunities for relaxation, adventure and family entertainment.
To demonstrate what is on offer, the ETA took members of the media and tourism stakeholders on a tour of three establishments, beginning at Ekupholeni Garden Villa in Lugaganeni, continuing to Khuselwa Farm Adventures and ending at Vakasha Lodge in Siphofaneni.
At Ekupholeni Garden Villa, the group was welcomed into the intimate Buzobo Restaurant where accommodation, swimming facilities and scenic surroundings offer a break from the demands of everyday life. The establishment also provided guests with food and hospitality, highlighting the appeal of a quiet getaway with family or friends.
The itinerary then shifted from relaxation to adventure at Khuselwa Farm Adventures, where the team had an opportunity to experience activities including horse riding, quad biking, archery and paintball.
The farm offers a variety of outdoor experiences for visitors seeking something more active during their holiday. Those looking for a slower pace can also enjoy its outdoor wellness facilities, including massage treatments in a natural setting.
The final stop was Vakasha Lodge, where the group enjoyed a boat cruise on Lubovane Dam aboard the Lady Mary. The 35-minute trip offered views of the surrounding landscape, with music, drinks and snacks adding to the experience.
The excursion formed part of the ETA’s festive season campaign launch on November 4, 2026, at Ekupholeni Garden Villa. The authority’s Head of Marketing, Chunkie Dlamini, represented Chief Executive Officer Vusie Dlamini during the launch.
The campaign seeks to promote domestic and regional tourism by showcasing local accommodation, outdoor activities and lesser-known destinations. It also aims to support local tourism businesses by encouraging visitors to spend more time and money within the country.
Through the initiative, the ETA hopes to remind emaSwati that a change of scenery, an adventure or a relaxing break could be found without crossing the country’s borders.
