MBABANE – Eswatini’s business community has been handed a strategic roadmap for global market exposure.
The Eswatini Investment Promotion Authority (EIPA) officially released its 2026 international trade shows calendar, designed to guide local traders towards high-impact regional and international exhibitions.
Titled ,’An Expo Radar for Eswatini’s Traders’, the calendar provides a curated list of externally managed trade shows across key economic sectors, enabling Eswatini businesses to independently identify, plan for and participate in international exhibitions that align with their export ambitions.
The initiative forms part of EIPA’s broader mandate to enhance domestic and international trade ,while positioning Eswatini’s enterprises for sustainable growth through export market development.
EIPA’s Manager for External Trade Promotion, Thandeka Dlamini, said the calendar was developed to ensure local businesses are well-informed about the available trade platforms in 2026.
“EIPA has decided to put together a list of trade shows to alert local businesses of what exhibitions are available in 2026 for them to market their businesses,” Dlamini said. “As part of its core mandate to enhance domestic and international trade and investment, EIPA continues to position Eswatini’s businesses for sustainable growth through export market development.”
She emphasised that international exhibitions remain one of the most effective tools for unlocking new trade opportunities.
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Food, fashion, farming opportunities
MBABANE – Among the highlights are major food and beverage expos.
These expos include the AFAS Food Product Fair in Turkey, Indusfood in India, SIAL in France and the Taipei International Food Show in Taiwan.
These platforms offer Eswatini’s food producers access to premium markets and international buyers seeking high-quality products.
The textile and apparel sector also features prominently, with trade shows in Germany, Japan, England and Taiwan. These exhibitions are ideal for Eswatini’s growing fashion, accessories and apparel manufacturers aiming to expand their export footprint.
For agricultural exporters, Turkey-based exhibitions focusing on processed and value-added agricultural goods provide opportunities to showcase Eswatini’s produce beyond raw exports. Meanwhile, the creative economy is not left behind. Artisans and cultural entrepreneurs can explore platforms such as the Surajkund International Crafts Mela in India, Kamers Makers in South Africa, and Paris Design Week, which cater to craft, design and heritage products.
The calendar also includes major multi-sectoral expos that open broad trade avenues for diverse Eswatini products. These include the Zimbabwe International Trade Fair, SAITEX in South Africa and FACIM in Mozambique.
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