The Inyatsi Leadership Forum enters its fourth day with high expectations, with leaders from across the Inyatsi Group Holdings companies sharpening their skills at the Royal Villas.
The gathering is inspired by Inyatsi’s vision of becoming Africa’s Leading Integrated Business Partner, which is a direct contribution to the national aspiration, as pronounced by His Majesty King Mswati III, of transforming Eswatini into a First World country.
The forum, also graced by the Prime Minister and several Cabinet Ministers on Wednesday, centres on equipping corporate leaders with the sharp business acumen and strategic mindset required to fulfil the national aspirations. Inyatsi Chairman Michelo Shakantu is outlining the vision, values and strategy essential to the growth of the organisation and the nation. Guided by core values such as Agility, Commitment, Accountability, Embracing Change and Teamwork, the forum reinforces how media leaders can actively participate in, rather than merely observe and report, this national transformation.
For media leaders present, the forum serves as a critical investment in building a leadership cadre capable of delivering on a continental mandate. The Times of Eswatini is embracing this transformative journey, which brings with it a responsibility to serve a wider and more diverse audience with the information it ends to make well informed decisions.
Equipped with insights from the forum, the newspaper is committing to achieve ‘super results’ for its readers by seamlessly integrating its digital and conventional offerings. This evolving strategy includes enhancing its digital platform, www.times.sz, which is seeing exponential growth since its launch in early 2025, particularly among upwardly mobile readers. Social media engagement continues to surge, with Facebook alone surpassing 400,000 followers, making it one of the most followed platforms in Eswatini.
To add value for both readers and advertisers, short-form video content on TikTok, Instagram, Facebook and YouTube, along with podcasts and periodic news headlines, is being expanded to captivate broader continental and global audiences with realtime news.
Simultaneously, the conventional print edition continues to engage wide audiences through enriched weekly special reports, including Tekulima, Motoring, Cooking, Church News, Education, Technology and Health.
Our leaders can only emerge from this Leadership Forum better equipped to elevate the entity’s r services, ensuring it remains the information source of choice locally, across the continent and beyond.
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